How often do you get to call Magic Johnson a Rookie?
ECD: Mike Hahn + Ryan Blank
CD Writer: Jesse Langer
Magic Johnson’s been a rookie many times in his life — from the NCAA to the NBA, to entrepreneurship and eventually fatherhood.
And now, he’s a rookie all over again, but this time it’s with Medicare.
Medicare sales tool ✔ Collectors item ✔ Gift for clients ✔
During the shoot, Mr. Johnson was such a pro that we even managed
to pull off a photoshoot in-between shots for social + digital media.
#Legend
Photographer: Chris Buck
Honeywell needed a complete brand revamp to help announce to the world that they're making the future.
In addition to a full 360 campaign, we had to fully architect a visual and tonal system that could flex across multiple channels, languages and continents.
ECDs: David Korchin + Simon Foster
GCDs: John LaMacchia + Chris Lindau
And when I say this brand campaign needed to flex across a global footprint,
I really mean G L O B A L footprint.
Travelers wanted to create a series of mini documentary-style videos addressing various modern problems plaguing business owners.
In order to make these videos more visually engaging for the viewer, we crafted 3-dimensional title graphics that would feel reactive to their environments in each scene.
ECD: Doug Speidel
CD: Spencer Black
CW: Louis Deslis
Director: Josh Hayward
By leveraging our B-roll and audio outtakes, we also created a series of social media spots that served as low-cost, high impact teasers for the larger video content.
We launched the Verizon 5G Home service by highlighting its simplicity of design and implementation through graphically arresting, abstract representations. To achieve this, we illustrated this revolutionary new router being forged from a clean space, as it had no comparable predecessor.
No messy wires. No holes in your wall. No annual contracts. Unprecedented speeds at an incredible value. A new kind of home internet.
ECDs: Mike Hahn + Ryan Blank
ACD Writer: Chris Lane
Everyone should be rewarded for their good behavior — and that includes policy holders.
Travelers asked us for a quick, simple, inexpensive sizzle video for their upcoming cyber security seminar. We made this instead.
How do you launch a campaign during a quarantine that showcases the nationwide reach of Verizon’s 5G network for business? You shoot it from a moving van.
CCO: Thomas Murphy
ECDs: Mike Hahn + Ryan Blank
ACD Writer: Chris Lane
Photographer: John Clang
Ever wonder what Evernorth is? They’re a health services company — in fact, the largest one in the world! 4x the size of Apple and 8x the size of Nike in revenue. I worked on the launch of this brand and helped codify the “Ever Wonder” look and feel across multiple channels.
ECD: Simon Foster
GCD: John LaMacchia
CD Writer: Jack Low
We created an entire visual language and type system built around the green Evernorth plus symbol.
We evolved a simple contest into an event.
By rebranding a local student film competition as a film festival, we were able to transform this Connecticut DMV-led initiative into an exciting moment for teens.
CD: Spencer Black
We developed a modular logo lockup that was a nod to intersecting roads. Moreover, we also integrated the red “record” light into it’s composition.
What set this film festival apart from other competitions was how inclusive it was. No need for big budgets or fancy editing software — If you owned a smartphone, you were a potential filmmaker.
