Honeywell: The Future Is What We Make It

Most people thought Honeywell was a thermostat company, so our task was to re-introduce the brand as the tech-forward innovators they were. This meant a complete brand revamp to help announce to the world that they not just looking towards the future — they’re making it.

ECDs: David Korchin + Simon Foster
GCDs: John LaMacchia + Chris Lindau

The Greatest Story Never Told

The Future Is What We Make It | Anthem spot | 0:90

In order to bring this integrated campaign to life, we had to fully architect a visual
and tonal system that was as distinctive as it was dynamic and scalable.

That meant establishing a robust set of guidelines that codified the design system,
enabling any creative department — in any country, in any language — could create materials that felt unified.

And here are the results…

Honeywell | China Anthem spot | 0:90

Cigna Medicare

How often do you get to call Magic Johnson a Rookie?

ECD: Mike Hahn + Ryan Blank
CD Writer: Jesse Langer

Magic Johnson’s been a rookie many times in his life — from the NCAA to the NBA, to entrepreneurship and eventually fatherhood.
And now, he’s a rookie all over again, but this time it’s with Medicare.

Cigna Medicare | Easy :06

Cigna Medicare | Speedwalkers :06

Is a Rookie really a Rookie if they don’t have a Rookie card?

Medicare sales tool ✔ Collectors item ✔ Gift for clients ✔

During the shoot, Mr. Johnson was such a pro that we even managed
to pull off a photoshoot in-between shots for social + digital media.
#Legend

Photographer: Chris Buck

Travelers Insurance: The Whole Picture

Travelers wanted to create a series of mini documentary-style videos addressing various modern problems plaguing business owners.

In order to make these videos more visually engaging for the viewer, we crafted 3-dimensional title graphics that would feel reactive to their environments in each scene.

ECD: Doug Speidel
CD: Spencer Black
CW: Louis Deslis
Director: Josh Hayward

The Whole Picture: Cyber Risks | Social post

By leveraging our B-roll and audio outtakes, we also created a series of social media spots that served as low-cost, high impact teasers for the larger video content.

The Whole Picture: Opioid Crisis | Social post

Travelers Insurance

Travelers Insurance | Good Boy | 0:60

Everyone should be rewarded for their good behavior — and that includes policy holders.

Travelers asked us for a quick, simple, inexpensive sizzle video for their upcoming cyber security seminar. We made this instead.

Evernorth

Ever wonder what Evernorth is? They’re a health services company — in fact, the largest one in the world! 4x the size of Apple and 8x the size of Nike in revenue. I worked on the launch of this brand and helped codify the “Ever Wonder” look and feel across multiple channels.

ECD: Simon Foster
GCD: John LaMacchia
CD Writer: Jack Low

Evernorth - Ever Wonder

Evernorth - MSK

We built an entire design system around their existing green plus mark, while codifying a distinctive look,
tone and cadence that would set them apart from their competitors.

Travelers Insurance: Home Habitat

How do you make informative, digestible, relevant safety tips that home owners will find compelling? By merging the two most popular YouTube categories:
Home Maintenance + Animal videos.

ECD: Doug Speidel
CD: Spencer Black
CW: Louis Deslis

Travelers: Home Habitat | Beavers

Travelers: Home Habitat | Elephant Shrew

Travelers: Home Habitat | Pufferfish

Travelers: Home Habitat | Pika

Travelers: Home Habitat | Cuttlefish

We even created a number of fun GIFs for social media that employed an academic, lithograph visual approach — while maintaining it's playful tone.

Radio + Spotify | "Armadillo" | 0:60

Radio + Pandora | "Mole Rat" | 0:60

Radio + Pandora | "Dog Whistle" | 0:60

Verizon: 5G Home launch

We launched the Verizon 5G Home service by highlighting its simplicity of design and implementation through graphically arresting, abstract representations. To achieve this, we illustrated this revolutionary new router being forged from a clean space, as it had no comparable predecessor.

No messy wires. No holes in your wall. No annual contracts. Unprecedented speeds at an incredible value. A new kind of home internet.

ECDs: Mike Hahn + Ryan Blank
ACD Writer: Chris Lane

Verizon 5G Home

For this launch, we had to make these groundbreaking routers as sexy as possible.
We created a variety of visual assets that depicted the key selling points — no wires, ease of use and unprecedented speed — in abstract and visually arresting depictions.

Design + Animation: Scholar

Verizon Business: 5G Nationwide launch

How do you launch a campaign during a quarantine that showcases the nationwide reach of Verizon’s 5G network for business? You shoot it from a moving van.

CCO: Thomas Murphy
ECDs: Mike Hahn + Ryan Blank
ACD Writer: Chris Lane
Photographer: John Clang

Verizon Business: 5G Nationwide launch

Honeywell: Future Shapers

Meet the Future Shapers: real-life Honeywell employees working on amazing things.

We interviewed 24 Honeywell employees across a wide array of disciplines,
with an accompanying photoshoot.

The result was a rich library of OLV, digital and social assets
for a fully revamped online presence.

ECDs: David Korchin + Simon Foster
CW: Chris Lane

Future Shapers: Steve

Future Shapers: Daniela

Future Shapers: Anne

Future Shapers: Kristin

Future Shapers: Li Wang

Future Shapers: Eric

Future Shapers: Taoist

Future Shapers: Benjamin

Future Shapers: Charlotte

We streamlined and evolved the honeywell.com site to reflect our new employee-driven campaign.

And of course, several assets for OOH + print.

Crown Royal: Reign On

I was the creative lead for the Crown Royal social media feed. Our aim was to strike a balance between authentic and intelligent — much like the brand itself.