Travelers Insurance’s weather alerts are informed by their unique, best-in-class, data-driven insights.
We thought this distinctive approach should be reflected in their digital campaign. Therefore, we adopted a dramatic,
textured and painted aesthetic + minimalistic illustration style to set it apart from it’s competitors.
And it worked!
It resulted in a 9% lift in CTR for their media buys
(not to mention making your web experience resemble an art gallery).
ECD: Doug Speidel
CD: Spencer Black
Illustrator / Designer: Jimmy Dean Horn (and yours truly)
CW: Louis Deslis
